There are four ways to increase revenues and two to increase profits. You can increase revenues by increasing the number of transactions per customer, increasing the average sale, increasing the …
When talking about business related issues, solutions, and technologies, you will almost always group businesses as small and large. While the separation is there, it won’t be wrong to say …
The analogy between marketing and a business is similar to the relationship of body and food. Marketing is the heart of the business. Every business is different so each business …
Last month, I had the pleasure of participating in a Marketing Panel for NAWBO (the National Association of Women Business Owners). It was great to connect with so many business …
Have you ever wondered if you could think of a marketing idea that can propel your business to sky. Like, Wendy’s commercial in the 1980’s ‘Where’s the beef’, Coke ad …
The foundational building blocks of every business are Processes (procedures/policy), People (employees), Customers and Resources (ideas/capital). Leaders, who strengthen and understand each of these blocks, build their business. Those who …
It is always desirable by many of us to establish a home-based business where we can work from the comfort of our home and can earn a handsome residual income. …
The ‘Change Curve’ is a helpful tool for small businesses to understand the stages of personal transition each employee undergoes. Kubler Ross developed this model to explain the grieving process …
The Keys to Franchise Business Owner Success The value of the brand, the location, the support provided by the franchisor, the quality of the product or service, local competition, and …
Most business owners probably already know that 20 percent of their product comprises 80 percent of their sales. Save time in the long run by discovering exactly which products or …